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Founded in 2011, Crosshair Digital Marketing is a Full-Service Agency—this allows us to focus solely on the goals and marketing initiatives of our business partners, without any tactical bias.

Crosshair Digital Marketing specializes in working with multi-location businesses and franchises, as well as small and medium-sized businesses in Tarpon Springs, Florida, Tampa, Florida, the Greater Tampa Bay area, Vermont, and throughout the United States and Canada.

We work closely with your business to help you analyze, strategize, develop, and deploy targeted marketing tactics specifically designed to build your brand AND your bottom line.

Our proprietary strategic planning process, ZeroIN™, is loosely based on the US Military’s OODA loop planning methodology and allows us to quickly develop a concrete foundation for branding and marketing YOUR business effectively, with a strong focus on ROI.

Our clients enjoy 24/7 access to unprecedented live reporting and complete transparency to all work performed through the Crosshair Command Center.

If your Florida or Vermont business is concerned with attracting new customers, increasing customer loyalty and retention rates, and enjoying greater profit margins with demonstrable results, tracking and reporting, we can help!

Give us a call at 802-363-6906 or email us. We’ll be happy to discuss how Crosshair can meet the specific marketing needs of your business.

Jeff Pierce
Founder & Principal

With more than 24 years’ experience in the development and implementation of integrated marketing communications for businesses in a wide variety of categories, while serving at top advertising agencies, Jeff founded Crosshair Communications in 2010. He is an experienced manager of complex and dynamic programs on a regional, national, and international basis.

Utilizing a proprietary strategic planning process we’ve dubbed ZeroIn™, Crosshair’s ruthless band of Marketing Mercenaries helps businesses analyze, strategize, develop and execute brand-centric initiatives designed to meet their specific short and long-term objectives for growth.

“We believe in momentum. Crosshair successfully and consistently generates results for our clients. Our ZeroIN™ strategic planning process re-engages and inspires and helps create new energy within the businesses we work with. After all, marketing is an “inside job.” This invigorating environment resonates throughout the business, helping to create momentum that translates directly to the effectiveness of the marketing, advertising and sales processes.

The results are largely predicated by our core philosophy: it’s all about the customer—YOUR customer. Messaging MUST be crafted to attract and retain the right customer.

Most marketing and advertising efforts fail due to the inability of those involved in the development of the messaging to clearly understand and communicate what the CUSTOMER needs to hear in order to react in the desired manner.

Our philosophy and strategic focus are well summarized by this quote from the “Father of Advertising”:

“I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
– David Ogilvy, Ogilvy on Advertising.